ANTI is the world’s most conscious hair brand that offers a luxury yet simplified collection of concentrated hair products for the ultimate professional finish. All ANTI products repair, strengthen, protect and are ANTI cruelty, vegan and power packed with plant-based ingredients. We are a brand for the conscious consumer and have the ultimate product for every hair type. Made with a carefully curated list of the highest quality ingredients that maintain optimal hair condition to ensure longer lasting colour, heat protection and our signature ANTIFY approach to optimal hair condition.
We are here to transform you, to empower you to be anti-ordinary and to ask you, ‘What are you ANTI?’
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WHAT: A daily reparative shampoo for all hair types, including chemically treated hair. Sulfate-free with a power packed array of plant based ingredients, Everything Shampoo gently cleanses, protects color, helps improve scalp health and strengthens the hair to reduce breakage and environmental stress
A daily reparative conditioner that moisturizes, softens and detangles for all hair types, including chemically treated hair. Sulfate-free with a power packed array of plant based ingredients, Everything Conditioner gently softens, protects color, helps improves scalp health and strengthens the hair to reduce breakage and environmental stress.
A leave-in conditioning spray to add moisture, detangle and soften the hair. It can also be used post-color to equalize and seal the cuticle to lock in color or as a primer to even hair porosity. Everything Spray works as the perfect foundation for additional styling products to be worked into the hair. It can also be used as a hair refresher to minimize bedhead each morning. Lightweight conditioning ingredients instantly infuse hair with moisture, seal the cuticle, detangle, even porosity, improve smoothness and reduce frizz. Minimizes heat damage and breakage from styling by restoring a healthy sheen to hair. Gluten-free. Paraben-free. Sulfate-free. Not tested on animals and a member of Leaping Bunny Program. Moisture Factor: 3 Shine Factor: 2
A sea salt spray for effortless matte texture. A concentrated salt-based styling spray used to create beach waves and enhance fullness in hair. Use it as an alternative to hair powder to mattify and reduce overall oiliness, Natural moisturizers combat any chalkiness and leave the hair feeling touchable. Alcohol-free, Gluten-free, Paraben-free, Sulfate-free and not tested on animals. An official member of the Leaping Bunny Program. Volume Factor: 3 Texture Factor: 3 Moisture Factor: 1 Hold Factor: 2
A workable styling spray that provides volume, control and heat protection. A proprietary blend of intense moisturizers coupled with effective styling polymers allow for damage-free workable styling. Aerosol-free it provides thermal protection, is non-flaking, gluten-free, Paraben-free and sulfate-free. The formula is not tested on animals and an official member of Leaping Bunny Program. Hold Factor: 3 Volume Factor: 4 Memory Factor: 3 Moisture Factor: 2 Shine Factor: 2
A finishing mist to add shine and smooth flyaways without weighing the hair down. A propriety blend of intensely moisturizing oils and emollients that create incredible shine, without weight. Aerosol-free and intensely moisturizing without a greasy finish it also provides thermal protection. The formula is Gluten-free. Paraben-free. Sulfate-free. Not tested on animals and an official member of Leaping Bunny Program. Moisture Factor: 4 Shine Factor: 5 Hold Factor: 1
A lightweight multi-purpose cream to add moisture, control and shine for every hair type. This light moisture-rich cream that provides a touch of hold with natural shine. Use it to create effortless natural texture with a little control or to simply tame frizz and flyaways. It can be used with or without heat tools and is suitable for all hair types and textures including an alternative to hair gel. The formula provides thermal protection, is alcohol-free,Gluten-free, Paraben-free and Sulfate-free. Not tested on animals and a member of Leaping Bunny Program. Moisture Factor: 4 Shine Factor: 3 Hold Factor: 2 Volume Factor: 1
A concentrated styling paste to add malleable texture, definition and hold. Great for short hair styles. Provides thermal protection. Non-flaking. Alcohol-free. Gluten-free. Paraben-free. Sulfate-free. Not tested on animals. Official members of Leaping Bunny Program.
A lightweight leave-in conditioning cream to intensely moisturize, soften and improve manageability, while reducing frizz and boosting hair shine. Reparative ingredients provide thermal protection while helping to strengthen and minimize hair breakage.