ANTI is for Everyone. With our values centring around equality and inclusivity, ANTI Everything was created to provide honest high quality solutions for ALL hair types. We encourage a simplified and effective approach to your at home hair care needs without confusion and doing away with unnecessary double ups. ANTI Everything is a transparent approach giving you the very ultimate results and hair condition.
The Everything Story
Our ANTI Product Developer, Mercedes Explains;
"As a product developer, I never understood why hair care companies categorized into separate benefits like hydrating, softening, reparative, strengthening and restorative. Why were you forced to pick one benefit when almost all of the ingredients used to create these benefits were multifunctional? As a woman, I felt like I was being conned and pushed to purchase more unnecessary products at the benefit of the product company, not me.
At ANTI, I wanted to simplify hair care for consumers. You don’t need a separate shampoo, conditioner or styling products to soften, condition and strengthen your hair - our Everything range offers you all these benefits in one line."
A lightweight leave-in conditioning cream to intensely moisturize, soften and improve manageability, while reducing frizz and boosting hair shine. Reparative ingredients provide thermal protection while helping to strengthen and minimize hair breakage.
A leave-in conditioning spray to add moisture, detangle and soften the hair. It can also be used post-color to equalize and seal the cuticle to lock in color or as a primer to even hair porosity. Everything Spray works as the perfect foundation for additional styling products to be worked into the hair. It can also be used as a hair refresher to minimize bedhead each morning. Lightweight conditioning ingredients instantly infuse hair with moisture, seal the cuticle, detangle, even porosity, improve smoothness and reduce frizz. Minimizes heat damage and breakage from styling by restoring a healthy sheen to hair. Gluten-free. Paraben-free. Sulfate-free. Not tested on animals and a member of Leaping Bunny Program. Moisture Factor: 3 Shine Factor: 2
WHAT: A daily reparative shampoo for all hair types, including chemically treated hair. Sulfate-free with a power packed array of plant based ingredients, Everything Shampoo gently cleanses, protects color, helps improve scalp health and strengthens the hair to reduce breakage and environmental stress
A daily reparative conditioner that moisturizes, softens and detangles for all hair types, including chemically treated hair. Sulfate-free with a power packed array of plant based ingredients, Everything Conditioner gently softens, protects color, helps improves scalp health and strengthens the hair to reduce breakage and environmental stress.